National Democratic Redistricting Foundation
Introduction
The National Democratic Redistricting Committee, chaired by the 82nd Attorney General of the United States, Eric H. Holder, Jr., is the first-ever strategic hub for a comprehensive redistricting strategy.
I joined the NDRC in early 2020, and immediately got to work on updating the organization’s branding and visual identity.
Where We Started
When I joined the NDRC, I inherited an outdated visual identity and lackluster website. It was clear that the NDRC needed a brand and website that matched the urgency and scale of the moment that we were in as an organization.
From Day 1, I worked to reimagine the NDRC’s brand from the ground up. I built a modern, flexible design system, refreshed the NDRC’s visual identity, and worked to redesign and relaunch the NDRC’s website in 2022.
A Dynamic Website
In 2022, I worked with developer Drew McConville to redesign and reimagine the NDRC website from the ground up.
Together, we transformed a basic landing page into a full-scale, dynamic website that serves as a redistricting hub and a powerful tool for supporter engagement.
![[NC] Dates.png](https://images.squarespace-cdn.com/content/v1/6684a49dca9dcc00945610d3/fb1ca236-cae9-4a36-8df0-cf6166ac39d0/%5BNC%5D+Dates.png)
![[NDRC] .png](https://images.squarespace-cdn.com/content/v1/6684a49dca9dcc00945610d3/65db4fe5-0e03-4b99-af80-a1fe82c56ab0/%5BNDRC%5D+.png)
![[NDRC] Poll Workers.png](https://images.squarespace-cdn.com/content/v1/6684a49dca9dcc00945610d3/26540aa4-d017-4ba0-bab3-1274af7d6cbe/%5BNDRC%5D+Poll+Workers.png)
![[NDRCAOTL] Voting Checklist.png](https://images.squarespace-cdn.com/content/v1/6684a49dca9dcc00945610d3/f22bf996-fdf8-416d-8cea-4e8ed7fe2e15/%5BNDRCAOTL%5D+Voting+Checklist.png)
![[NDRC] Swing State Deadlines.png](https://images.squarespace-cdn.com/content/v1/6684a49dca9dcc00945610d3/df9369e7-9a0a-43d9-a6ae-7327bd33d22b/%5BNDRC%5D+Swing+State+Deadlines.png)
Brand Evolution
The NDRC brand continues to evolve. After years of informal updates to our brand, we entered into a full-scale re-branding process in 2024 that will be complete in 2026.
Report Design
ROLE
Creative Direction, Brand Development, Web Design, Research, Writing, Design
DEVELOPMENT
Drew McConville
