Oregon Heals

Oregon Heals is a statewide policy and advocacy coalition in Oregon, founded to address the state’s mental health crisis. I worked with Oregon Heals to create a warm and compassionate visual identity.

Discovery

When I began work on this project, I knew that it was important that the Coalition’s visual identity to convey the warmth and compassion of its mission.

I immediately knew that I wanted to create a hand-drawn logo, and I got to work creating a soft, organic design that felt human and friendly.

Illustration

As a designer, you are taught to perfect your strokes and edges. However, for this project, I felt it was important that the main illustration I created for the logo was perfectly imperfect.

The result? A visual identity that feels like a warm hug — literally.