National Redistricting Foundation
The National Redistricting Foundation was created pursue legal challenges to gerrymandered congressional and state legislative districts. I led creative direction and brand development for the project, along with overseeing the NRF’s website redesign, which will launch in early 2026.
Discovery
I was deeply inspired by Civil Rights–era protest signs and the photography of Gordon Parks. I wanted the NRF’s visual identity to carry the weight and visual power of that movement — visually connecting the ongoing fight for voting rights to those that came before us.
Typography
I chose VTC Marsha from Vocal Type Co. to play a major role in the NRF’s visual identity. It was important to me to use a typeface that evoked the many interconnected struggles for equality and liberation throughout our country’s history.
ROLE
Creative Direction, Brand Development, Research, Writing, Art Direction
COLLABORATORS
Wide Eye Creative (website)
TYPEFACE
VTC Marsha by Vocal Type Co.
